Business Strategy Tips For Telemarketing

It is always important to keep track of and have a good business strategy. This is very true for the direct marketing industry as well as telemarketing. The goal of these strategies is to get people to purchase the largest number of products possible.

The strategy chosen to bring about this goal is what can make a business survive or fail. For telemarketing, there are usually two strategies of direct marketing that are used to sell products.

The traditional strategy for telemarketing is set up much like any other call center. The companies practice direct marketing services, and try and get people to purchase their products. Each telemarketer calls a list of people and tries to convince them to purchase whatever product the telemarketing firm is selling.

There are two main categories to traditional telemarketing: business to business and business to consumer. Each call center is set up into four main segments, depending on the kind of job being done.

The lead generation gathers the information about potential customers and targets the best people to call for the particular product that the company is selling. The sales team tries to sell the product in the most persuasive way possible.

The outbound callers solicit people through cold calling and the inbound phone people handle the requests for orders and other such matters. This system of database marketing has worked for many years, but the recent legislation, which is designed to stop telemarketers, has had a major effect on the traditional telemarketing system.

The traditional format of outbound telemarketing has had to change with the new laws surrounding telemarketing jobs. A lot of these telemarketing companies are incorporating the internet into their new business practices. The call center services of the past are changing into the virtual call center services of the present.

These centers allow companies to hire people from home, saving building costs as well as being able to pay home business workers a reduced salary. This is a very popular business strategy for telemarketing companies. Other companies are abandoning the call centers and are moving on to other marketing ideas altogether.

One of these areas is internet marketing, and many businesses are having great success with it. Still, it is impossible to know if online marketing will last forever or will fade into obscurity in just a few years.

The business strategy that is used for a business is quite important to the survival of the business. Traditional strategies are being changed to meet the demands of today’s society.

Internet marketing is a new way of doing telemarketing business. A virtual call center is a good way of bringing telemarketing into the future. Time will show if telemarketing will be around in the future or if these are its last days.

Visit Mike Selvon portal to learn more about telemarketing business strategy. Your feedback is much appreciated at our telemarketing training/a> blog where a free gift awaits you.

Business Coach’s Tips On How To Handle Sticky Money Situations In Business

You just signed up your first “platinum” client and you’re both excited to get to work. The first month is a breeze and you’re thinking, “Why don’t I have more woman entrepreneur clients just like this one?” when your assistant notifies you that your super-star client’s credit card just bounced.

“Uh-oh,” you think. “Was it just me who thought we were doing so well?” You’re uncomfortable, you begin to doubt yourself or your abilities and on top of all the emotional upheaval, you’re now wondering how you’re going to handle this sticky money situation.

Sticky money situations in business include bounced payments, late payments, requests for refunds, program cancellations and postponements, changes in a client’s circumstances and even disappearing clients.

How you handle these situations impacts more than your cash flow. Depending on the choices you make, you can strengthen your connection to your soul’s values, increase your integrity, raise your confidence as a woman entrepreneur and yes, even salvage your client relationship plus get you paid.

Here are six quick tips that I’ve learned as a business coach to gracefully and authentically handle sticky money situations in business:

Business Coaching Tip #1: Understand
Understand that your feelings of anger, betrayal, resentment or self-doubt are simply a smoke-screen for what’s really going on below the surface. Your client’s actions aren’t personal and have nothing to do with you. Once you stop taking it personally you’ll see you have several options for handling the situation.

Business Coaching Tip #2: Compassion
Put yourself in the other person’s shoes just for a moment. If you were her, how would you be feeling? You don’t have to condone her behavior but if you can momentarily see the situation from her eyes, you’ll gain the upper hand and can negotiate a solution like a successful entrepreneur.

Business Coaching Tip #3: Perspective
Ask yourself, “What is the worst that can happen?” Often, just asking yourself this question helps put the situation into perspective. Sure, not being paid is a drag, but in the grand scheme of things, will it make a difference for you long term?

Business Coaching Tip #4: Truth
When you speak to your client about the situation don’t mince words, don’t try to make it better for them or defend yourself. Simply state the facts, then pause and let them respond.

For example, earlier this year a business coaching client’s credit card bounced two months in a row. I simply said to her, “This is the second month your payment has bounced, what’s going on?” That opening gave her the opportunity to explain the problems she was having in her personal life and the chance for her and me to make alternate arrangements.

Tip #5: Boundaries
When it comes to sticky money situations the woman entrepreneur often sidesteps making direct requests. You have every right to straight-forwardly request: “I need you to honor our agreement and make sure I receive payment in full by Friday. How do you plan to make that happen? And for goodness sakes, no successful entrepreneur continues to deliver services on a promise when what she is owed is a payment!

Tip #6: Forgive
Forgive yourself! Successful entrepreneurs consider encounters with sticky money situations as opportunities to clean up money values and boundaries. Learning isn’t always free and my experience as a business coach has been that the expensive lessons are the ones that stick!

While no one relishes sticky money situations, you now have a simple system for addressing them quickly and confidently. A “money and soul” based business means you respond first to the integrity of your own soul, and then respond with integrity to the situation at hand. Remember this and you can’t go wrong, no matter how sticky the situation!

Top Legal Tips for Setting a Successful Business

If you are considering setting up a business it’s a good idea to get the correct legal foundations in place as soon as possible and here are our 5 top legal tips for setting a successful business:

  1. Business Structure – The 5 most common business structures are: (i) a private company limited by shares; (ii) a private company limited by guarantee; (iii) sole trader; (iv) a limited liability partnership; and (v) a general partnership. The main determining factors as to which would be the most appropriate structure for you include: (i) which is the most tax efficient and you should consult your tax advisor/ accountant to get guidance on this; and (ii) which reduces the risks associated with running a business; and (iii) which structure is most commonly used/ recognised in your business sector.
  2. Terms and Conditions – It is important that you ensure that you have watertight terms and conditions in place if you are supplying goods and/ or services. The main points to consider in drafting your terms and conditions include clearly defining: (i) the goods and services you will be supplying so there is no scope for misinterpretation; (ii) the price and payment terms so that you know exactly when you will be paid and whether there will be late payment interest in the event payment should be delayed; (iii) any limitations and / or exclusions of liability; (iv) ownership of any intellectual property rights; and (v) under what circumstances the terms and conditions will terminate.
  3. Insurance – You should ensure that you have all necessary insurance in place to operate your business. If the business has any employees then you will need to ensure that there is employers liability insurance in place. It is also important to ensure that you have public liability insurance which covers damage to person and damage to property. You might also need to consider professional indemnity insurance and officers and directors liability insurance.
  4. Website – Many business have a website which is used to promote the business and/ or sell goods and services. It’s important that if you use a website developer to design the website that you have a website development agreement in place. A website development agreement should include: (i) a transfer of all intellectual property rights in the content of the website to you; (ii) an indemnity or guarantee that the website content will not infringe any third party intellectual property rights; and (iii) acceptance tests to ensure that the website works the way you want it to.
  5. Branding – A lot of businesses try to ensure that the limited company name, trading or brand name and also the website domain name all incorporate the same name. For instance my company is called Summerfield Browne Limited, our trading name is Summerfield Browne Solicitors and our domain name is It is therefore important before you choose your company name to do a search of: (i) companies house company name register; (ii) intellectual property office trademarks register; and (iii) the relevant domain name register, to ensure that your chosen name is available and that no one else is already using it. If you require any further information on business law please contact Christian Browne of Summerfield Browne Solicitors on 01858 414284 or alternatively email him at

Tips To Follow When Starting An Online Business

Internet has made easy for the people to start their online business. Irrespective of the fact the type of industry you are involved in, Internet offers you variety of ways to make money online. The major problem faced

Internet has made easy for the people to start their online business. Irrespective of the fact the type of industry you are involved in, Internet offers you variety of ways to make money online. The major problem faced by many people is not that which business to start on but how to sustain the business for long-term.

This is the reason that many Internet businesses start losing their focus after starting. You may find advertisements stating that it is easy to make money over Internet and all you require is a computer that is connected to the Internet. Thus people are jumping into online business without having a second thought. They have the feeling that getting into a business is very simple and they just have to be connected to the Internet and start making money.

An impressive website is not just enough to start an Internet business. It is a lot more than this. You should update the website regularly in order to attract more visitors. Here are few tips that you must go through when starting an online business.

  • Do market research – Various online businesses fall flat as their owners fail to do the market research properly? It is very important to analyze the market first before you start an online business. You should go through a niche of high demand with less competition. This will ensure the money keeps on flowing into your account. The simple way to achieve this is to do a thorough study on Internet marketing trends in real time.
  • Transform your offline business – If you are selling certain products in your offline business then you can transform it into an Internet business. This adds an advantage to your business as you are already aware of the products and their demands. There may be times when things are slow but you should be confident.
  • Learn ways to promote your website – Only performing market research and going through the product that you found to be of high demand will not bring the ultimate profits that you want. You should also learn various ways to promote your website over Internet and also to create unique contents in order to attract visitors. The visitors are your potential customers. Through search engine optimization you get your website ranked higher over Internet. There are various companies that offer SEO services and you should engage with them to boost up your Internet base. The main focus should be to stamp your business over Internet so that more people get to know about your online presence.
  • Maintain perseverance – When starting an online business, never think of giving up even if things are not up to the mark. Just like other businesses, you need to go through various challenges and obstacles to establish your business. Do not despair if you are struggling a lot to achieve your business goals. You just need to maintain your perseverance all the way. It is essential to keep a positive mindset towards your business in order to tackle the problems in a better way.

Following these tips will help you to grow your business in a proper manner and you will start witnessing the results immediately. You should never be afraid of facing the challenges. Be optimistic and start your online business.

Dos And Don’ts Of Running A Business

The goal to all business is turning a profit, but exactly how to do so is another matter. The truth is there are no real simple answers, but there are guidelines that offer the promise of success. Some things depend on the scope of the business, and what the business owner is capable of doing.

Good Habits for Profit

This is not an exhaustive list, and there will be many variations offered by different sources. The following will give a basic idea of ways get your business into the customer base building mode:

Putting the right gear in place: No business can succeed without the necessary implements of the trade. Computers and various types of meeting software are pretty much basic essentials these days. However, other solutions that are fast becoming must haves include web conferencing tools, smart phones and Internet based promotional tools.

The customer is always right: It may sound like a tired refrain to say that the customer always come first, but this adage is still true today. Always be willing to listen to your customers. And be prepared to go the extra mile for those that arent quite satisfied, that is, if you didnt deliver as promised.

Upgrade your skills: There is always something new to learn in just about any field. The smart business owner keeps abreast of changes in their area so they can keep offering quality service.

Network, network: There are so many opportunities for building vital links for your business. These include trade shows and expos, family gatherings and high school reunions. This simply means letting others know what you do in order to create your own opportunities.

Business owners can add to this list as they see fit. This is a useful guide that can serve as a springboard to profitability. Many businesses choose to promote themselves online as it is more cost effective. The boom in support software for customer support and smart phone use underscores the need for fast and reliable communications. Keep in mind that if you ignore the basics of good business habits, you can be sure your competitor wont.